In the early days, Fetch Rewards scanning system differed substantially from the one users are accustomed to these days.ĭuring the first few years, Fetch Rewards users would have to scan the barcode of each item they bought within the store. The firm’s website and mobile app, first available on iOS devices only, went live in the summer of 2013. In 2013, after coming up with a business plan and securing funding from different business and university competitions, Schroll, who pursued a degree in Entrepreneurial Studies, dropped out of college to focus on building Fetch Rewards full time. I wondered: How do you go from retailer loyalty to brand loyalty?” “I went to a lot of different retailers, but I wasn’t loyal to them,” he recalled in an interview with Crain’s Chicago Business. He noticed that he hadn’t any particular loyalty towards any grocery chain, but that he’d always end up buying the same products regardless of where he shopped.
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